It’s now well documented that not only do mobile job searches dominate across the generations, it has become clear that mobile devices also account for the majority of job searches in most occupations and sectors. This is yet another major shift within the recruitment world further towards the part in which mobile technology can play in the crucial relationship between recruiter and candidate. There will be no letup in the foreseeable future in the challenge’s recruiters face with skill shortages remaining and choices open to candidates widening considerably. The popularity of mobile job search across generational groups and occupations simply cannot be ignored. Recruiters today have no choice but to promote their jobs with the mobile market. The consequence of not doing so, is to miss out on far too much talent.
With all these factors in play in a competitive recruitment market, enhancing your candidate relationship will be at the forefront of your strategy. Combine this strategy with what is happening in the mobile space then it has to be both a logical and natural step to create a fully branded app for your business.
Let’s take a brief look at just some of the key elements of what a candidate would want to do, and want to experience, in a relationship with their preferred recruiter.
Make easy and seamless contact with their consultant.
Choose to hear about specific job roles in specific locations.
Tell you about their availability whether that be permanent, temporary or interim.
Have easy access to your live vacancies and to be able to apply to a specific consultant about that role.
Share jobs and information with friends, colleagues and family members.
All the above will enhance the relationship between recruiter and candidate. What better way, a personal way, it’s the app way!